Watermark Creative scoops New Zealand Best Design awards
In what was a completely unexpected coup, Watermark Creative scooped six awards at this year’s ceremony, including the supreme purple pin, held up by the organisers as ‘work that raises the bar of New Zealand design’.
Designers Institute chief executive Cathy Veninga told Newshub that she regarded the quality and depth of this year’s entries as impressive, especially those with interactive features, making our awards even more cherished.
Five awards for Starship Children’s Hospital interactive project
Five of Watermark’s awards were for the Starship Children’s Hospital’s ‘Animal check-ups and Magical Forrest’ project, an interactive experience designed with partners Rush Digital to help make the hospital’s waiting area experience better.
– User Experience (Spatial): Silver
– User Experience (Optimising): Silver
– Public Good (User Experience): Gold
– User Experience (Interactive): Gold
– User Experience (Interactive): Purple
“Although the awards are always fantastic to receive, working on a project that will hopefully make a positive difference to the kids in the emergency department has been the biggest reward,” says David Way, Watermark’s Creative Director of animation and digital. “Everyone poured love, sweat and tears into it to create something we could all be proud of.”
The work for Starship Children’s Hospital was one of Watermark’s more intricate interactive projects, especially since it involved design considerations within a physical 3D space.
Watermark would like to thank Rush for involving us in this amazing project, ASB for the backing and support, Radiate Sound for the gorgeous sound design and of course the Watermark digital team for all their energy, vision and talent in making this come to life.
Starship Children’s Hospital project credits:
Shannon Jahnel Lanktree
Terry Williams-Willcock (creative director)
A sixth award for our work increasing awareness for Reach
The sixth award was a silver pin for Watermark’s work with Reach, a support service for job seekers who are managing a health issue or disability. We worked with online learning provider Catstone to create an animated video designed to increase awareness for this vital service.
Read more about the Reach project on the Watermark website
This is not the first year we’ve had the privilege of taking home more than a handful of Best Design Awards, but it is the first time we’ve received a purple pin, a testament to the growing talent and breadth of expertise within the Watermark Creative family.