Reach for the Stars with Popsicle
Client: Tip Top
Agency: Cowan Auckland
Recent research had shown the well-known ice block range Popsicle had lost its ‘cool’ factor with the youth market. So, to refresh the brand and reconnect with the target market the packaging was redesigned across the range.
The new designs reflect the new message ‘Reach for the Stars’, which encourages kids to be the best they can in a positive, vibrant and cool way. Popsicle wants to help build self-esteem with kids - build confidence, personal growth, achievement and respect from others, which will reflect positively into the brand. – Jo
As you can imagine this was a fun, inspiring and wonderfully creative project to work on! – Jo