Watermark Creative – Curiosity & Rebellion

Every year, the team at Watermark Creative showcase our passion for visual story-telling via a piece of brand collateral. This year we explored the concept of curiosity and rebellion and how it is an integral part of being a creative, brought to life as a beautiful journal.

 

The team were given an open brief to craft artwork that would bring revelation through intelligent visual metaphors. Our inboxes, feeds and walls are all inundated with shallow imagery that can be disposable and fleeting, so the artwork created for the journal had to be memorable and thought provoking.

 

The result is a sensorial feast, including techniques such as digital raised ink and delicate spot glosses, complex paper engineering and a companion app.

 

Why a journal?

We believe that the humble journal is the bedrock of conceptual thinking. It’s the mental vault of any designer, its pages strewn with ideas, doodles and unbridled imagination.

 

Lifting the lid on curiosity and rebellion

The journal celebrates the creative disposition, exploring the tension between curiosity and rebellion – the balance between learning about the world around us, and challenging the status quo.

 

The concept of curiosity and rebellion has been carefully woven throughout the design, from the intrigue generated by the simple black box, through to the reveal of the journal. The unboxing is in itself a nostalgic experience that references the lifting of an old school desk to see the rebellious mark making under the wooden lid – scratching beneath the surface.

 

 A journey of problem solving and collaboration

The printing process was a key part of the creative as we had to ensure that we carefully selected the appropriate techniques to best tell the story for each artwork. Since we were exploring both old and new printing techniques, we encountered a number of technical challenges that we had to problem-solve as a team.

 

The exposed binding was technical feat – the journal was split into 13 individual sections, so the artwork on the spine needed careful planning and consideration so they would match perfectly when bound.

 

The biggest take away for us was the close collaboration we had with the printers and involving them throughout the process.

 

Client

Self Promotion

 

Agency

Watermark Creative

 

Credits

Creative Director
Bettina Way

 

Design Directors
David Way
Dean Proudfoot
Phillip Small

 

Illustrators
Shannon Jahnel Lanktree
Daron Parton
Anton Petrov
Dave Follett
Joseph Qiuv
Samuel Sakaria
Jo Tronc
Courtney Hopkinson
Pawel Zawislak
Gee Hale

Dede Putra
Blair Sayer

 

Contributors
Studio Q
Katie Rebairo
Michael Bevin

 

Awards

2019 Best Awards
Self Promotion – Finalist

 

2019 AGDA Awards
Finalist – Self Promotion
Finalist – Brand Expression

 

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