Loryn Engelsman was briefed to create images depicting three West Coast US cities to accompany a series of articles for PaperBoy magazine in collaboration with Air NZ.
Each city map is somewhat abstract, showcasing large illustrations of the key location highlights from the article. Key locations were recommended by well known Kiwis who had recently visited the cities.
The maps were required to be fun and inviting, giving time-poor readers a way to gain quick visual queues that might entice them to engage further with the article.
Known for her ability to create images that are fizzing with fun and humour, Loryn was a great choice of illustrator for this project. While she had never visited the cities in person, she thoroughly enjoyed researching them online, and did a fabulous job of reflecting their unique flavour through colour, lines and typography.