The Greenhouse of Orange – Regional Discovery

“When people come to the Greenhouse of Orange, they’re tasting Orange,” 

Orange Ex-services Club CEO Cameron Provost

 

For the launch of Central West NSW restaurant Greenhouse of Orange (a new restaurant in the re-invigorated Ex-services’ Club), Phill Small was commissioned to create a series of watercolour illustrations that would convey the freshness of the locally sourced food and wine.

 

“The great thing about using watercolour is that it works well to emphasise an artisan image,” says Phill. “In this case the handcrafted nature of the illustration style helps to convey that the ingredients are carefully selected, the food is beautifully crafted and each dish is unique to the region and season.”

 

Local farmers are invited to talk to the restaurant’s management team about their produce, with the goal that 90% of produce served should be locally sourced.

 

“Having grown up rurally I can really identify with the whole ethos of the restaurant,” says Phill, who stretched his skills as an acclaimed fruit illustrator (or ‘fruit fluffer’ according to his new business card) to craft some beautiful farm animals for the collateral. “I believe we really should do a lot more to support and promote locally produced goods.”

 

The illustrations formed an integral part of the Greenhouse of Orange’s marketing program and were featured on many promotional items including menus, posters, website and even door mats. 

 

You can read more about the development of the brand identity and see the entire collateral suite on the Fresco Creative website or see more of Phill’s work on his portfolio page.

 

Client

The Greenhouse of Orange

 

Agency

Fresco Creative

 

Credits

Artwork
Phillip Small

 

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