STARSHIP CHILDRENS HOSPITAL – CREATING BETTER EXPERIENCES

INTERACTIVITY MAKES WAITING GOOD FUN

How amazing to see our interactive work with Rush Digital in NZ come to life at New Zealand’s Starship Hospital. This is a dedicated paediatric healthcare service and major teaching centre that provides family centred care to children and young people throughout New Zealand and the South Pacific. We were asked to make the waiting experience a better one for both kids and their parents/carers.

As part of the $1M Emergency Department assessment and waiting area upgrade, the commission involved creating two new spaces. The Magic Forest was all about finding a calm space and energy in what can be a highly stressful situation for children and families. The Starship Animal Check-ups room encouraged the kids to interact mindfully, busying themselves by checking their height, temperature and heart rate. The perfect distractions for a hospital setting.

Watermark Creative designed the artwork and animation for both executions and worked closely with the Rush Digital team on the creative design. We had quite a team on the job and delivered an experience that the client loved. It’s something else seeing happy kids in a positive hospital setting especially when often hospital visits can be frequent. Feedback from the kids has also been extremely positive.

The work has attracted positive media attention. Check out the story and watch the video published in the New Zealand Herald here.

Starship Foundation is a social-profit organisation that raises funds so Starship Child Health can better care for its young. The upgrade was generously donated by ASB bank and its customers.

 

Client

Starship Children’s Hospital

 

Agency

Rush Digital

 

Credits

Creative Director
David Way

 

The Starship Animal Check-ups Room

Artwork
Simon Shaw
Shannon Jahnel Lanktree
Dave Way

 

Animation
Shannon Jahnel Lanktree
Dave Way

 

Design
Simon Shaw
Shannon Jahnel Lanktree
David Way

 

The Magic Forest

Design
Nick Harris

 

Animation
Shannon Jahnel Lanktree
Dave Way

 

Artwork
Nick Harris
Anton Petrov

 

Audio Design
Radiate Sound

 

Awards

2018 Illustrators Australia Awards
Highly Commended, Interactive Series

 

2018 Best Awards (DINZ)
Gold, User Experience (Interactive)
Purple Pin, User Experience (Interactive)

 

Links

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