INTERACTIVITY MAKES WAITING GOOD FUN
How amazing to see our interactive work with Rush Digital in NZ come to life at New Zealand’s Starship Hospital. This is a dedicated paediatric healthcare service and major teaching centre that provides family centred care to children and young people throughout New Zealand and the South Pacific. We were asked to make the waiting experience a better one for both kids and their parents/carers.
As part of the $1M Emergency Department assessment and waiting area upgrade, the commission involved creating two new spaces. The Magic Forest was all about finding a calm space and energy in what can be a highly stressful situation for children and families. The Starship Animal Check-ups room encouraged the kids to interact mindfully, busying themselves by checking their height, temperature and heart rate. The perfect distractions for a hospital setting.
Watermark Creative designed the artwork and animation for both executions and worked closely with the Rush Digital team on the creative design. We had quite a team on the job and delivered an experience that the client loved. It’s something else seeing happy kids in a positive hospital setting especially when often hospital visits can be frequent. Feedback from the kids has also been extremely positive.
The work has attracted positive media attention. Check out the story and watch the video published in the New Zealand Herald here.
Starship Foundation is a social-profit organisation that raises funds so Starship Child Health can better care for its young. The upgrade was generously donated by ASB bank and its customers.
Client
Starship Children’s Hospital
Agency
Rush Digital
Credits
Creative Director
David Way
The Starship Animal Check-ups Room
Artwork
Simon Shaw
Shannon Jahnel Lanktree
Dave Way
Animation
Shannon Jahnel Lanktree
Dave Way
Design
Simon Shaw
Shannon Jahnel Lanktree
David Way
The Magic Forest
Design
Nick Harris
Animation
Shannon Jahnel Lanktree
Dave Way
Artwork
Nick Harris
Anton Petrov
Audio Design
Radiate Sound
Awards
2018 Illustrators Australia Awards
Highly Commended, Interactive Series
2018 Best Awards (DINZ)
Gold, User Experience (Interactive)
Purple Pin, User Experience (Interactive)
Links