INTERACTIVITY MAKES WAITING GOOD FUN
Starship Hospital is a dedicated paediatric healthcare service and teaching hub that provides family centred care to children and young people throughout New Zealand and the South Pacific. Along with our partner Rush Digital, we were briefed to make the waiting experience a better one for both kids and their parents/carers.
As part of the $1M Emergency Department assessment and waiting area upgrade, the project involved creating two new spaces.
The first space (Magic Forest) is focused around creating a calm space and energy amidst what can be a highly stressful situation for children and families.
The second space (Starship Animal Check-ups room) encourages kids to interact mindfully, busying themselves by checking their height, temperature and heart rate, creating the perfect distraction within a hospital setting.
Watermark Creative designed the imagery and animation for both executions and worked closely with the Rush Digital team on the creative design. We had quite a team on the job and delivered an experience that the client loved.
It’s an amazing reward to see happy kids in a positive hospital setting – feedback from the kids has been extremely positive.
The work has attracted positive media attention too – check out the story and watch the video published in the New Zealand Herald here.
Starship Foundation is a social-profit organisation that raises funds so Starship Child Health can better care for its young. The upgrade was generously donated by ASB bank and its customers.
Client
Starship Children’s Hospital
Agency
Rush Digital
Credits
Creative Director
David Way
The Starship Animal Check-ups Room
Artwork
Simon Shaw
Shannon Jahnel Lanktree
Dave Way
Animation
Shannon Jahnel Lanktree
Dave Way
Design
Simon Shaw
Shannon Jahnel Lanktree
David Way
The Magic Forest
Design
Nick Harris
Animation
Shannon Jahnel Lanktree
Dave Way
Artwork
Nick Harris
Anton Petrov
Audio Design
Radiate Sound
Awards
2018 Illustrators Australia Awards
Highly Commended, Interactive Series
2018 Best Awards (DINZ)
Gold, User Experience (Interactive)
Purple Pin, User Experience (Interactive)