SERIOUS MESSAGE USES HUMOUR TO CONNECT
Ocean Design approached illustrator Blair Sayer with a clear brief. Their client, New Zealand Accident Compensation Corporation (ACC), needed imagery for a campaign to educate people about snow safety in a bid to reduce the number of accidents.
This was a fun brief. To reach the right audience, we needed to tap into the energy of the audience and give the campaign enough cut through in an environment typically saturated with advertisers.
Working in collaboration with our client, Sayer’s sense of humour played out in a series of poster images that speak directly to the target market, imparting a serious message through a humorous lens.
The result is a kicker illustration style with a semi-natural feel and a limited palette that communicates that if the Yeti has brains enough to wear a lid and wrist guards, why can’t their less-hairy cousins do so also?
New Zealand Accident Compensation Corporation