Jo Tronc was engaged to craft the label for new brand ‘Rosie’, which may be the biggest entrant into this newly trending beverage segment. Rosie is a refreshing rosé spritz made from Provence-style rosé with a dash of sparkling water and a hint of Shiraz.
Using abstract botanical foliage and bold typography, Jo’s artwork takes the consumer on a journey as it weaves its way through the wilderness, beautifully reflecting the brand’s concept of ‘The wild escape to the secret garden’.
The label uses gold flecks and sophisticated graphics to signal the product’s premium quality cues.
Jo thoroughly enjoyed the opportunity to explore lush, vibrant hues and botanical shapes using mixed mediums. She began by rendering all elements in black watercolour, before scanning and colouring the layered elements in Photoshop, painting into the art with photoshop brushes.
Jo’s graphics have been incorporated across all packaging elements including bottle labels and cartons, as well as digital and print marketing materials.
What the client says:
“It’s been a pleasure to work with you! Jo we are so happy with the illustration and we think it’s going to be such a hit this Summer!”
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