Australian designer Helen Kaminski is known for her raffia hats and sustainably handcrafted bags. Having started her brand in Canberra, her distinctive designs are now coveted by global celebrities and sold in 25 countries.
For this project, Nozomi Yuasa was required to draw elegant portraits of Helen Kaminski’s Japanese customers wearing the designer’s iconic hats. The portraits were part of a campaign to promote the brand in Japan—portraits were offered as prizes to customers who made a purchase during a specific period of time. The promotion successfully increased awareness of the brand in Japan.
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