ILLUSTRATIONS KEEP IT REAL ACROSS SPARKLING RANGE
New Zealand (NZ) certified-organic drink company Phoenix was founded in 1986 by three passionate Kiwis who knew there was something big in the word ‘organic’. Today the company sells organic cola, sodas, organic juices, sparkling water and an organic sparkling fruit juice range.
NZ based Curious Design was tasked with the packaging refresh of the organic sparkling fruit juice range, across its nine flavours, and partnered with Watermark to assist in the design of the new look. The refresh needed to enhance the brand’s on shelf presence, inject some soul and reflect the product’s natural, organic craftsmanship that is true to the Phoenix brand.
To achieve the natural-looking style, Daron Parton built the illustrations in layers, creating the final textured look. ‘Curious and Phoenix were cracking to work for,’ he says. ’We nailed the first ‘green apple’ design to get the feel, then I was given creative licence.’ Daron admits the pomegranate was ‘a toughie’, but ended up as one of his favourite designs.
See more of Daron’s work here