FROZEN TREATS WITH A NATURAL TWIST
Illustrator Phill Small was approached by The Key Branding to create imagery for the new Proud & Punch packaging for Peters. Proud & Punch is a healthy range of delicious frozen treats that use fresh ingredients and pride themselves on having no artificial flavours or sugars.
The brief required illustrations that would immediately signal the flavour explosion within the packaging. With delectable variant names such as Turn Up The Beet and It Takes Two to Mango, and with zingy ingredients including finger limes and blood orange – the illustrations would have a lot to live up to.
Phill created layers of delicious fruit and lush foliage with a splash of native Australian wildlife to represent the taste-gasm waiting inside.
The colourful packaging has high visual impact and delighted the client. “I hope you’re ‘proud’ of the work you’ve done for this project,” said Jess Virgin, Assistant Brand Manager at Peters. “We still think the illustrations are one of the best elements of the brand!”
See more of Phill’s work here
Peters Ice Cream
The Key Branding
2017 Pentawards ~ Gold
2017 AGDA ~ Distinction, Packaging
Tel: +61 2 9380 6988
Mbl: +61 403 888 010