PETERS ICE-CREAM – ICEBLOCK RANGE

SNOTS AND GUTS ABOVE THE REST

 

Being asked by Peters Ice Cream to create two ‘undead’ characters named ZOMBIE SNOT and ZOMBIE GUTS for their new range of ice blocks, had illustrator Dave Follett scratching at his coffin lid with excitement.
 

The characters had to appeal to kids and their love of all things disgusting and gross. The SNOT character is seen stalking the graveyard on the misty moors, hunting for all things slippery and snotty. The GUTS character is an urban zombie, an undead urchin with a hunger for excitement, in search of things that crackle and pop.
 

The collaboration process was interesting to say the least with client discussions around what levels of grossness are publicly acceptable, and ‘to brains, or not to brains’. We think we got it dead on. We captured the zombies in a fresh and exciting way appealing to today’s design savvy kids and is matching expectations of what a modern zombie looks like. Peter’s Zombies ice blocks now walk among us at your local milk bar, petrol stations and convenience stores, so get in the mood and devour some SNOT and GUTS today!

 

See more of Dave’s work here

 

Client

Peter’s Ice Cream

 

Agency

Studio Micro

 

Credits

Artwork
David Follett

 

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