PEDIGREE – A DOG’S STORY APP

MULTI-AWARD WINNING APP TEACHES DOG SAFETY
 

When your work has the potential of having positive behavioural effects on people’s lives, especially where children’s safety is concerned, it can be quite humbling. Dog food manufacturer Pedigree’s research showed that 9,900 children under the age of nine are bitten by dogs in NZ every year, with those under the age of six most affected.
 

PEDIGREE® A Dog’s Story™ is an educational application for smartphones and tablets that teaches children about dog safety. The story follows a young boy on an adventure through a magical world, meeting different dogs and their owners who teach eight dog safety lessons in a tale of animated wonderment.
 

The results are exceptional. Apart from picking up six global creative awards in 2016, PEDIGREE® A Dog’s Story™ achieved the number one spot in the New Zealand free kid’s app category just weeks after launch. The app is now part of the NZ national school curriculum reaching 400,000 children.
 

“The app is a testament to Watermark’s approach and their willingness to push the boundaries of what’s possible. They have an innate ability to craft beautiful images that fuel the imagination, combined with a solid understanding of interactive storytelling.” – Aaron Turk, Digital Creative Director at Colenso BBDO.

 

See more of Anton’s work here

 

Client

Pedigree

 

Agency

Colenso BBDO Auckland

 

Credits

Creative Direction
Aaron Turk (Colenso BBDO)

 

Art Direction
David Way
Emily Osborne (Colenso BBDO)

 

Artwork
Anton Petrov
Stevie Mahardhika

 

Supporting art
Stevie Mahardhika
Nick Harris
Dede Putra

 

3D Artwork
Courtney Hopkinson
Nick Harris
Shannon Jahnel Lanktree

3D Animation
Mark Pearce

 

2D Animation
David Way
Shannon Jahnel Lanktree

 

Technical Direction
Nick Harris

 

Development
Roam Creative Ltd

 

Awards

Cannes Lions 2016 ~
Shortlisted in Mobile

 

Cannes Lions 2016 ~
Shortlisted in Digital Craft

 

Adfest Awards 2017 ~ Gold in ‘Best use of Games’ in ‘Branded Content’
 

AXIS Awards 2017 ~
Gold in Digital Animation, Illustration & Design in Digital Craft

 

AXIS Awards 2017 ~
Silver in Mobile in Digital & Interactive

 

AXIS Awards 2017 ~
Silver in UI & Navigation in Digital Craft

 

AXIS Awards 2017 ~ Silver in User Experience in Digital Craft
 

AXIS Awards 2017 ~
Bronze in User Experience in Design

 

AXIS Awards 2017 ~ Bronze in For Good in Executive Awards
 

AXIS Awards 2017 ~ Finalist in Digital Use of Music Design in Craft
 

AXIS Awards 2017 ~
Finalist in PR Social & Digital

 

Best Awards 2016 ~
Gold in Applications

 

Best Awards 2016 ~
Bronze in Craft

 

Best Awards 2016 ~
Bronze in Public Good

 

Links

iOS

Android

Béhance

 

Make contact

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