MYER – STORY OF SANTA’S STAR APP

SANTA’S EPIC JOURNEY TO FIND AUSTRALIA
 

As part of Myer’s 2016 Christmas campaign, it extended its Christmas tales to an interactive storybook to engage its younger audience. Leveraging the success of the characters created for the previous year’s communications, Myer brings back Elf, Reindeer, Angel and Mouse in a mission to fix The Southern Cross before Santa loses his way.
 

Santa is no stranger to the night sky, but something happens that throws his present delivery into jeopardy. The Story of ‘Santa’s Star’ is a magical interactive Christmas storytelling adventure with Elf, Reindeer, Angel and Mouse as they embark upon an epic mission to ensure Santa’s successful journey to Australia, and essentially save Christmas!
 

Watermark collaborated with Roam Creative to build the story app featuring original illustrations, word-for-word narration along with music, sound effects, puzzles, games and more. The epic journey is matched by an epic effort resulting in an extremely happy ending.

 

See more of Ken’s work here

 

Client

Myer

 

Agency

Clemenger Melbourne

 

Credits

Creative Direction
George & Tom McQueen (Clemenger)


Art Direction
George & Tom McQueen
David Way


Character Design
Aardman Animation Studio

 

Artwork
Ken Samonte


Supporting Art
Stevie Mahardhika
David Way
Shannon Jahnel Lanktree
Anton Petrov

 

Technical Direction
Nick Harris

 

Development
Josh van den Heever
(Roam Creative Ltd)

 

2D Animation
David Way
Shannon Jahnel Lanktree
Nick Harris

 

Links

iOS

Android

Béhance

 

Make contact

Make this move

 

 

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