MYER – STORY OF SANTA’S STAR APP
SANTA’S EPIC JOURNEY TO FIND AUSTRALIA
As part of Myer’s 2016 Christmas campaign, an interactive storybook was developed in order to engage a younger audience. Leveraging the success of the characters created for the previous year’s communications, Myer brings back Elf, Reindeer, Angel and Mouse in a mission to fix The Southern Cross before Santa loses his way.
Santa is no stranger to the night sky, but something happens that throws his present delivery into jeopardy. The Story of ‘Santa’s Star’ is a magical interactive Christmas storytelling adventure with Elf, Reindeer, Angel and Mouse as they embark upon an epic mission to ensure Santa’s successful journey to Australia, and essentially save Christmas!
Watermark collaborated with Roam Creative to build the story app featuring original illustrations, word-for-word narration along with music, sound effects, puzzles, games and more. The epic journey is matched by an epic effort resulting in an extremely happy ending.
Client
Myer
Agency
Clemenger Melbourne
Credits
Creative Direction
George & Tom McQueen (Clemenger)
Art Direction
George & Tom McQueen
David Way
Character Design
Aardman Animation Studio
Artwork
Ken Samonte
See more of Ken’s work here
Supporting Art
Stevie Mahardhika
David Way
Shannon Jahnel Lanktree
Anton Petrov
Technical Direction
Nick Harris
Development
Josh van den Heever
(Roam Creative Ltd)
2D Animation
David Way
Shannon Jahnel Lanktree
Nick Harris
Awards
2017 AGDA Design Awards ~ Distinction, Digital
Links