MYER CHRISTMAS CAMPAIGN 2017 – PERFECT CHRISTMAS

STORY BOOK ANIMATED FOR CHRISTMAS CHEER

It’s always exciting working with major retailer Christmas campaigns and our 2017 Myer campaign working with Clemenger BBDO Melbourne certainly had us air punching. This year, we teamed up again to continue the storytelling adventures with the loveable characters – Elf, Reindeer, Angel and Mouse.
Clemenger BBDO wanted to bridge the gap between nostalgic storybook and digital experiences, so both were produced. The primary delivery was the printed storybook designed by Stevie Mahardhika and illustrated by Anton Petrov, continuing Myer’s tradition of selling a bespoke storybook every year.

 

Client

Myer

 

Agency

Clemenger BBDO Melbourne

 

Credits

Creative Director
Clemenger BBDO Melbourne

 

Art Direction
David Way
Phillip Small

 

Lead Artists
Anton Petrov
Ken Samonte

 

Original Character Design
Aardman Animation

 

Storybook Design
Stevie Mahardhika

 

AR / Digital Design
EyeJacks
David Way
Nick Harris

 

Supporting Artwork
Phillip Small
Gee Hale
Stevie Mahardhika

 

Awards

2018 Illustrators Australia Awards
Highly commended, Interactive

 

Animation Links

AR App Promo
Full TVC

 

 

Make contact

Make this move

 

 

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