STORY BOOK ANIMATED FOR CHRISTMAS CHEER

It’s always exciting working with major retailer Christmas campaigns and our 2017 Myer campaign working with Clemenger BBDO Melbourne certainly had us air punching. This year, we teamed up again to continue the storytelling adventures with the loveable characters – Elf, Reindeer, Angel and Mouse.
Clemenger BBDO wanted to bridge the gap between nostalgic storybook and digital experiences, so both were produced. The primary delivery was the printed storybook designed by Stevie Mahardhika and illustrated by Anton Petrov, continuing Myer’s tradition of selling a bespoke storybook every year.

Client

Myer

Agency

Clemenger BBDO Melbourne

Credits

Creative Director
Clemenger BBDO Melbourne

Art Direction
David Way
Phillip Small

Lead Artists
Anton Petrov
Ken Samonte

Original Character Design
Aardman Animation

Storybook Design
Stevie Mahardhika

AR / Digital Design
EyeJacks
David Way
Nick Harris

Supporting Artwork
Phillip Small
Gee Hale
Stevie Mahardhika

Awards

2018 Illustrators Australia Awards
Highly commended, Interactive

Animation Links

AR App Promo
Full TVC

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