STORY BOOK ANIMATED FOR CHRISTMAS CHEER
It’s always exciting working with major retailer Christmas campaigns and our 2017 Myer campaign working with Clemenger BBDO Melbourne certainly had us air punching. This year, we teamed up again to continue the storytelling adventures with the loveable characters – Elf, Reindeer, Angel and Mouse.
Clemenger BBDO wanted to bridge the gap between nostalgic storybook and digital experiences, so both were produced. The primary delivery was the printed storybook designed by Stevie Mahardhika and illustrated by Anton Petrov, continuing Myer’s tradition of selling a bespoke storybook every year.
Client
Myer
Agency
Clemenger BBDO Melbourne
Credits
Creative Director
Clemenger BBDO Melbourne
Art Direction
David Way
Phillip Small
Lead Artists
Anton Petrov
Ken Samonte
Original Character Design
Aardman Animation
Storybook Design
Stevie Mahardhika
AR / Digital Design
EyeJacks
David Way
Nick Harris
Supporting Artwork
Phillip Small
Gee Hale
Stevie Mahardhika
Awards
2018 Illustrators Australia Awards
Highly commended, Interactive
Animation Links