GOLD BUNNY’S TAP INTO UTOPIAN FANTASY WORLD
Lindt was after a seasonal packaging design for Easter that could depict an ‘Easter Bunny World.’ The client needed a visual narrative that could be used across the various pouch bags and gift boxes for Lindt’s Easter product range.
Elise worked meticulously to create a series of detailed utopian landscapes that could represent the world of Lindt’s Gold Bunny. The palette is bright, intending to capture a striking sense of natural beauty. Elise said she wanted the illustrations to convey “a carefree place” that prompted the imagination to enter ‘Easter Bunny World’.
Working to strict time frames, the project demanded highly detailed work across multiple illustrations that could offer a combination of backgrounds, elements and characters. The client loved the final outcome as, it appears, did consumers.
See more of Elise’s work here
Lindt & Sprungli, Bunny’s World
Mbl: +61 400 731 002