AWARD WINNING ANIMATED CAMPAIGN
Fun, innovative, quirky… not words used in the world of car leasing – until now. Watermark’s dynamic duo Salt and Paprika (Simon Shaw and Courtney Hopkinson) were commissioned by agency, Creature, to design a range of fun characters for car leasing company LeasePlan’s new ‘Small Fleets’ campaign.
The characters represent LeasePlan’s wide variety of customers, from traditional tradies to entrepreneurial New Zealand business owners. Imaginative vehicles were also designed for each character, as an extension of their individual personalities.
The campaign has been a drive away success, leading the team to produce a 2-minute animation for LeasePlan’s Fleet Forum event launch. Small Fleets was a winner at the New Zealand Best Design Awards, taking home a Gold for the Design Craft category.
See more of Simon’s work here
Illustration & Character Design
3D Texturing, Lighting & Rendering
Shannon Jahnel Lanktree
2016 NZ Best Design Awards
2018 Illustrators Australia Illustration Awards
Silver, Advertising – Series