LEASE PLAN – SMALL FLEETS BRAND ACTIVATION

 

AWARD WINNING ANIMATED CAMPAIGN

 

Fun, innovative, quirky… not words used in the world of car leasing – until now. Watermark’s dynamic duo Salt and Paprika (Simon Shaw and Courtney Hopkinson) were commissioned by agency, Creature, to design a range of fun characters for car leasing company LeasePlan’s new ‘Small Fleets’ campaign.
The characters represent LeasePlan’s wide variety of customers, from traditional tradies to entrepreneurial New Zealand business owners. Imaginative vehicles were also designed for each character, as an extension of their individual personalities.
The campaign has been a drive away success, leading the team to produce a 2-minute animation for LeasePlan’s Fleet Forum event launch. Small Fleets was a winner at the New Zealand Best Design Awards, taking home a Gold for the Design Craft category.

 

See more of Simon’s work here

 

Client

LeasePlan

 

Agency

Creature

 

Credits

Creative Director

Janelle Rodrigues

 

Design Director

Marianne Webb

 

Animation Director

David Way

 

Illustration & Character Design

Simon Shaw

 

3D Modelling

Courtney Hopkinson

 

3D Texturing, Lighting & Rendering

Courtney Hopkinson

 

3D Animation

Shannon Jahnel Lanktree

 

2D Animation

David Way

 

Awards

2016 NZ Best Design Awards

Gold

 

2018 Illustrators Australia Illustration Awards

Silver, Advertising – Series

 

 

 

Make contact

Make this move

 

 

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