KITKAT DUO – CONFECTIONARY PACKAGING

GETTING REAL WITH CHOCOLATE SPLASHES


We were approached by design consultancy Landor to create a delicious, realistic, creamy splash for KitKat’s range of duo blocks. The splash was to show two flavours combining with movement and chocolatey creamy goodness, with KitKat fingers emerging at the top of the splash.

Starting with loose sketches 3D illustrator Courtney Hopkinson moved to base modelling in Cinema 4D and further sculpting in ZBrush. As the sculpt developed Courtney moved to light and texture the model in Cinema 4D utilising Octane render, enabling him to achieve the realistic sub-surface scattering on the chocolate and splash.

Once the image was rendered it was then processed in Photoshop for colour correction, enhancements and small refinements before being delivered in layered PSD format.

 

The result is a luscious and inviting rendition of the product that clearly communicates the range’s new and exciting dual flavours.

 

See more of Courtney’s 3D work here

 

Client

Kit Kat

 

Agency
Landor

 

Credits

Artwork
Courtney Hopkinson

 

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