Do cold, wintry nights have you craving warm comfort food? Phill Small’s tantalising watercolour illustrations for Just Soup may entice you to skip stodgy options in favour of a wholesome bowl of soup.
Phill used a loose, energetic style to capture the natural freshness of the ingredients and project a ‘just picked from my kitchen garden’ look that any time strapped home chef would be proud to serve up.
The illustration style, set against a crisp white background, enables the range to cut through the clutter of existing soup brands.
According to Phill, the job ran remarkably smoothly due to consistent communication with the team at Unified Brands and an opportunity to push boundaries with some creative freedom.
“I find it helps to take the client on the creative journey with me through my process. What this means is, I regularly show them my work and gauge their feedback and this ensures that there are no surprises.”
The client was incredibly happy with the result and we’re sure there are plenty of satisfied soup slurpers around to testify to the product’s success.
See more of Phill’s work here.
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