Cosmetic brand Bobbi Brown engaged Nozomi Yuasa to create promotional graphics for the launch of the brand’s Crushed Liquid Lips range. The range included 14 colours, each based on a delectable food or drink, with cute names such as Hippy Shake and Give a Fig.

Nozomi crafted delightful watercolour images which were used on promotional packaging, stickers and print items. The images successfully convey a natural, country-style aesthetic, which was required as part of the brief. The images were initially created for the Japanese market but were later released in China and the US due to their popularity.

Client

Bobbi Brown

Agency

Media Globe

Credits

Artwork
Nozomi Yuasa

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