Booklet – Pharmaceutical

You won’t see many booklets for prescription medication that are as colourful and thought provoking as this one.


A new treatment option for people living with HIV-1, the medication was released in 2018 and has been touted as ‘the most potent HIV drug yet’; in fact it was named as one of the top innovations for 2018 by Popular Science magazine.


This small A6 booklet is given to patients when they are prescribed the drug to let them know how they can get the best out of their treatment.


Watermark Creative’s brief from healthcare agency Ward 6 was to create illustrations to support the idea that the drug has no compromising factors. To make this idea engaging, the booklet links the idea to other famous products and people who are also known to be uncompromising in their approach.


See all of the images in our main portfolio piece.



Ward 6



Joseph Qiu


Ph: +61 2 9380 6988


Make contact

Make this move