GOLDILOCKS LUCKS OUT WITH TASTY NEW FLAVOURS
Jo Tronc was briefed by agency Coates Design to create fun typographic imagery for four exciting flavours in the new Hubbards Creamy Porridge range. Hubbards required the imagery to be eye catching, colourful and bold, while visually connecting to the existing product range, which has a quirky, down to earth look.
Jo created distinctive, hand drawn lettering to create standout on shelf and easily differentiate each flavour, while maintaining a visual connection to the existing Hubbard’s ‘Toppers’ products.
The creative outcome successfully conveys the high value nutritional qualities of breakfast porridge, which is scientifically associated with reducing the risk of Type 2 diabetes and contributing to the brain’s serotonin production.
Richard Baird of publication Brand, Packaging and Opinion said, “The approach comfortably mixes the personable brand character with familiar high-quality and craft cues.”
We think that Goldilocks would be tempted to scoff down at least one bowl of each of these tasty new flavours, so keep your front doors firmly locked or you may come home to find your cupboards bare!
See more of Jo’s work here