ILLUSTRATING HONEY’S NATURAL QUALITIES
We love to collaborate, so when a brief came in from Curious Design to create illustrations for three of Green’s New Zealand’s Honora honey ranges, we didn’t need much more sweetening up.
The brand’s owners wanted to increase appeal to the growing Asian market and had a tight brief that offered broad expression. Using native New Zealand flora, the client asked us to create a fresh, expressive and slightly naïve watercolour style.
The brand name Honora, deriving from the Latin for proud, provided an evocative starting point and served as inspiration to create an elegant and sophisticated look for the brand.
Illustrator Jo Tronc created the Infusions and Non-Organic range illustrations in colour, while she used greyscale for the Organic range. After completing the artwork using a mix of traditionally painted and scanned watercolours, the files were digitally adjusted in Photoshop to create the loose, hand rendered feel.
The result is masterful blend of beautifully illustrated imagery that works effectively to complement an iconic logo and contemporary typography. The quality, goodness and medicinal properties of the Honora Honey are captured in an instant.
See more of Jo’s work here
Greens of NZ