ILLUSTRATION CONVEYS NEW ZEALAND HONEY’S NATURAL SIDE
We love to collaborate so when a brief came in from Curious Design to create illustrations for three of Green’s New Zealand’s Honora Honey ranges, we didn’t need much more sweetening up. The brand was looking to appeal to the growing Asian market and had a tight brief that offered broad expression. Perfect. Using native New Zealand flora, the client wanted a fresh, expressive and slightly naïve watercolour style.
The three ranges – Infusions, Organic and Non-Organic (meaning proud and deriving from Latin) was an evocative starting point and served as inspiration to create an elegant and sophisticated look for the brand. Illustrator Jo Tronc designed the Infusions and Non-Organic ranges in colour, using greyscale for the Organic range. After completing the artwork, a mix of traditionally painted and scanned watercolours, the files were worked digitally in Photoshop to create the loose, hand rendered feel.
The result is masterful blend of beautifully illustrated imagery that works effectively to complement an iconic logo and clean contemporary typography. The high quality, goodness and medicinal properties of the Honora Honey are captured in an instant.
Greens of NZ
Mbl: +64 21 479 577