THERE’S ALWAYS ROOM FOR JELLY
The client needed an illustration for an OOH brand campaign that could convey the broad appeal of jelly, playfully. The Gregg’s Jelly campaign, illustrated by Watermark’s Daron Parton, borrows from the ‘food coma’ theme. It depicts three creatures who, after gorging themselves on local prey du jour, are still considering topping off dinner with a plate of jelly.
Daron’s illustrations worked on the subtle elements such as creating the look of ecstasy in the snake’s eyes, the bear’s tongue squeezing into the jelly and the lion’s vain attempt to lick his treasured treat. Wobbly questions about how fat the bellies should be and how tight the skins should fit around the gluttonous animals were resolved with the project finally sliding along to a very tasty end.
Daron’s illustrations will be jiggling around on buses, quivering across billboards and having a jolly good time lightening up the packaging as part of the overall brand campaign for Gregg’s Jelly.
See more of Daron’s work here
FCB New Zealand
2016 3×3 International Illustration Awards ~ Merit