Freedom Foods – Brekky Heroes

Phill Small and Dave Follett worked with brand design agency Creative Platform to create a collection of characters for a new Freedom Foods breakfast cereal range called Brekky Heroes.


The dynamic animal characters represent children pretending to be superheroes in dress up, and needed to exude energy and fun. The graphic treatment features bold colours and simple shapes in order to have maximum impact and appeal on shelf.


Dave Follett used his expertise in character development and knowledge of cartoon anatomy to bring Creative Platform’s concept ideas to life as sketches, while Phill Small finessed the approved images, adding colour and texture, and prepared the finished art. Dave and Phill developed a number of different character images to be used on front and back of pack, and throughout the promotion of the product on social media.


It’s incredibly satisfying when you’re able to build on a designer’s vision during a project and exceed their expectations on completion. The client was over the moon with the engaging new packaging for this healthier kids’ breakfast cereal.


Freedom Foods



Creative Platform



Character Design
Dave Follett


Finished Art
Phillip Small


Tel: +61 2 9380 6988

Mbl: +61 403 888 010


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