“Life is too short to eat bad food and bad food can make your life too short.”
The Flying Frenchman
Founded by Parisian born chef Guillaume Desmurs, The Flying Frenchman aims to provide people with an easy but healthy snack food alternative. The company delivers food that is both sustainable and fresh – good for the body, the mind, and the planet.
Anton Petrov was briefed to create a range of illustrations for the brand, including the iconic ‘Flying Frenchman’ character in a variety of iterations.
The illustration needed to capture the essence of the brand and its manifesto, so it was decided the character should be a working class French man from the 1930s, accompanied by a flying contraption, and executed in a style reminiscent of the old comic books of the era.
“I love creating characters, and I particularly enjoy working in the art style which was proposed for the brand,” says Anton, who relished exploring ideas using the style’s simplified curved shapes, reminiscent of classic favourites such as Tin Tin.
Anton’s work went down a treat with the client, who commented that his images had really nailed the brief.
The Flying Frenchman van can be found at markets and fairs around London, so drop in for a sizzling hot, 100% natural sausage next time you’re in town.
Flying Frenchman Foods