Lucie Blaževská was approached to create the identity and graphics for Flo, a barista blend of oat milk. The brand was designed to celebrate freedom and individuality, and the ‘everyday heroes’ who makes the world a better place by choosing plant based products such as oat milk.
The brief required the brand’s logo, identity and imagery to speak visually to millenials who enjoy spending time on the beach, surfing, and living a nomadic life. In order to bring the concept to life, Lucie used a bold, hand-drawn brush style to imbue the artwork with a natural, organic feel, and explored various colour palettes, eventually settling on a range of muted natural colours.
The end result is a relaxed yet sophisticated identity and packaging range that brings brand’s vision to life, and aligns perfectly with the target market’s lifestyle aspirations.
Flo – Oat milk
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