Fantasy of Paris

Alexandre de Paris is a French boutique that has been renowned for selling luxury hair accessories for over 50 years.

 

Nozomi Yuasa was asked to create a range of animations to be used on social media to promote the brand over the holiday season. Her animations were inspired by the film “The Secret World of Arietty”, about a tiny girl who secretly lives with her family in another family’s house and enjoys exploring every corner. Nozomi created a series of fantasy-style images, showing a young girl exploring the boutique and the surrounding Parisian streets.

 

Each background was hand-drawn, while the young girl was drawn digitally on Nozomi’s iPad. This mixed-media animation successfully incorporates the brand’s whimsical and elegant style, and showcases Nozomi’s ability to create enchanting, contemporary imagery that exudes elegance and sophistication.

 

Client

Alexandre de Paris

 

Credits

Artwork
Nozomi Yuasa

 

Ph: +64 27 257 2976

 

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