Dulux opened their first New Zealand manufacturing plant in Lower Hutt, a city in the Wellington region of New Zealand’s North Island back in 1939.
To celebrate this occasion, Trevor Powell was tasked with creating an iconic illustration of Wellington – which he says was not without its challenges due to the underwhelming architecture of some of the more modern buildings.
‘I had to take each building and simplify it and extract its character,’ explains Trevor, ‘so that when they all came together in the composition, they would have a shared iconic value alongside the historic churches.’
Trevor says that the bold illustration style was a good choice for this composition, as it allowed an artistic light to shine on even the most ‘awkward’ building.
He also explored scale to further enhance the image, creating different sized elements like the bucket fountain as big as a skyscraper in order to add a playful aspect.
The Business Marketing Group