ARTWORK THAT CAPTURES THE PERFECT METAPHOR
Illustrator Daron Parton’s ability to visually articulate a brand’s service proposition proved a fly away success for The Drinkwell Philosophy, a boutique cellar management company in need of some clever brand communications. The brief was to create an illustration for a Trade Day and Degustation Dinner invitation, a deceptively simple task that, as is often the case, began a creative storytelling process.
Tapping into his extraordinary talents to create visual metaphors, Daron’s idea was developed gradually through a series of sketches to finally arrive at an irreverent and impactful brand statement speaking directly to progressive wine and liquor connoisseurs. The illustration is as whimsical as it is cerebral, and importantly memorable – the perfect blend for the philosophical drinker.
“This was about delivery of a perfect product with precise knowledge, hence a sommelier,” explains Daron. “The idea developed from a sketch of wings on feet. Greek mythological references made their way into the idea and one of my inspirations – Harry Hausen, also played a part leading to the idea behind the flying bottles.”
See more of Daron’s work here
The Drinkwell Philosophy
Mbl: +64 21 198 6332