DOWNTON ABBEY – AWARENESS CAMPAIGN

LOOK CLOSELY TO SEE CIVILITY’S DOUBLE-VISION
In collaboration with Draft FCB Auckland we worked on an OOH campaign to promote costume drama Downton Abbey. The brief was to create a series of images with the accompanying slogan – ‘Civility is a Facade’.

 

The challenge was not the composition of the art itself, but creating and incorporating the double images as visual twists. The aim was for the illustrations to show a ‘civil’ image on first sight with subversive messaging revealed when viewed for longer.

 

In line with the aristocratic, post-Edwardian English setting, illustrator Anton Petrov created a detailed, rich, Art Nouveau-esque style that suited not only the series but the intended visual trickery. The highly visible bus stop and billboard campaign was executed across metropolitan Auckland.

 

See more of Anton’s work here

 

Client

Downton Abbey

 

Agency

Draft FCB

 

Credits

Artwork
Anton Petrov

 

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