COLES – PICKLED DELI RANGE
PREMIUM LOOK FOR THE PICKLED RANGE
Working collaboratively with Coles and The Key Branding, our brief was to develop a series of crafted illustrations for Cole’s range of Premium Antipasti products. The objective was to create a strong sense of Deli across the range while of course giving it high impact on shelf.
Using real brushes, watercolours and watercolour paper, illustrator Jo Tronc was right at home with her hands-on approach being dominant throughout the project. Her watercolour ink-style, combined with a painterly finish was the perfect response. Not only does the new look have bold, vibrant appeal but the range works well as a family.
The new range has been rolled out across all Coles Supermarkets and has made for a very happy client. Samantha Alford, Design Manager at Coles was delighted. “Dear Jo. I just wanted to send you a personal note to say thank you for your beautiful work on this range. Of all the Coles Brand rebrands I’ve worked on across Grocery, this is my new favourite. I cannot wait to see these launch in store. Again, thank you so much.”
See more of Jo’s work here
Client
Coles
Agency
The Key Branding
Credits
Artwork
Jo Tronc
Mbl: +64 21 479 577