EASTER BUNNY’S EGG-STREMELY EGG-CEPTIONAL MYTHICAL WORLD
Watermark’s Stevie Mahardhika was briefed by agency Raydar to create an Easter Bunny world for a retail point of sale campaign for Cadbury. The client wanted to create a hybrid of the marvellous wonder of Cadbury, and the sense of a classic New Zealand summer.
So what does the world of Easter look like? This was the egg-stremely important question that Stevie set out to create. Inspired by Hobbiton and drawing on his experience as an accomplished children’s book illustrator, Stevie created a world of fun and whimsy; a mythical land by the sea where this legendary rabbit focuses on his task of creating millions of tasty eggs.
“The most challenging part of the artwork was the scale,” Stevie recalls. “Ensuring the right balance of detail at such a large scale was important for the success of the image.” said Commenting on the outcome, Aaron Taylor, then Creative Director, Raydar said, “Watermark did an outstanding job bringing the scene to life with a sense of Cadbury joyfulness and excitement.” Enjoy more of Stevie’s egg-ceptional illustrations here.
See more of Stevie’s work here