C.A.N – Create Action Now

C.A.N (Create Action Now) is a low sugar, low cal vodka + soda and 10% of profits go to Aussie conservation efforts.

 

Watermark Creative’s Loryn Engelsman was engaged by The Key Branding to create a suite of illustrations that reflected a diverse group of people with a wide range of quirks and styles as a reflection of all the different people you would see day-to-day. A true ‘community of heroes’. The group of people were to be depicted at a festival, having a great time but not looking intoxicated or reckless in any way.

 

Loryn used her signature bold, graphic illustration style and ability to depict expressive characters to craft a range of kindred festival-goers that anyone could look at and see themselves in. The aim of the imagery was to inspire people from all walks of life to pick up a box of C.A.Ns and support a charity while enjoying a beverage. Her imagery has been used across marketing material including the website and packaging.

 

The brand launched with a contribution to Conservation Volunteers Australia’s ‘Sea to Source’ project – a community-focused scheme that aims to stop plastics and other litter from entering our oceans. C.A.N will also be donating 10% of all profits to other conservation organisations like Wild Ark. And as part of these partnerships, the C.A.N team will be volunteering their time to help with ongoing conservation efforts.

 

Client

South Trade

 

Agency

The Key Branding

 

Credits

Artwork
Loryn Engelsman

 

Mbl: +64 27 315 5347‬

 

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