UNFAIR ADVANTAGE ENHANCES CAPABILITY
BT Investment Management Limited (BTIM) is one of the largest ASX-listed pure investment managers (ASX:BTT), with a market capitalisation of around $2.73 billion. The brand was looking to launch a new print campaign to encourage Australians to enhance their investment potential, investment insights and investment capability.
The brand idea was built around the natural abilities of animals and the skills that can be elevated to new heights if they have access to the right tools. Using the idea of ‘Unfair Advantage’ – which became the campaign name – illustrator Blair Sayer took the concept of expertise and graphically conveyed the natural and enhanced abilities of each animal.
Blair’s detailed pencil execution communicates value and quality, paired with colours borrowed from the brand’s colour palette to highlight the new level of skill made possible with the right support. Subtle, thought provoking and visually striking, the ‘Unfair Advantage’ print campaign appeared in national newspapers and select media titles.
See more of Blair’s work here
BT Investment Management
Mercer Bell, Aus