ANZ – Personal Loans Advertising

Life can be an expensive rollercoaster, and working out how to pay for it all can be overwhelming. Sometimes there just aren’t enough dollars in the piggy bank to cover the costs.


Agency TBWA briefed Simon Shaw to illustrate a series of five personal loan scenarios for ANZ Bank to be used to promote the flexibility of their loan service.


The brief required the images to be created through windows, as if looking into the borrower’s world, and to have a friendly and approachable visual tone using ANZ brand colours.


Simon is a master at honing complex ideas into simple visual concepts, making him a great fit for this campaign.


“I really enjoyed the challenge of telling each story using the least amount of visual information possible,” says Simon.


The illustrations created for this campaign were recently awarded a Silver in the advertising category of the Illustrator’s Australia Awards.









2018 Illustrators Australia Illustration Awards
Silver, Advertising – Single



Simon Shaw


Mbl: +64 21 505 345


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