24 HOUR MOVIE MARATHON – ADVERTISING

AWARD WINNING CAMPAIGN – SPECTRUM 23 SILVER AWARD

 

New Zealand’s annual 24 Hour Movie Marathon, held in Auckland’s Hollywood Cinema, celebrated its 16th year in 2015. Promoting itself as the ‘Mount freaking Everest of movie viewing experiences’, the event needed an epic poster to seduce movie-goers into purchasing tickets and capture the essence of this eye-watering experience.
Simply lasting to the end of a movie can seem like a journey of endurance. We’ve all been that person thinking we would just rest our eyelids only to wake with the credits rolling. Joseph Qiu’s illustration so convincingly captures the crazed desperation and dark eye-circles of the obsessive movie fan, struggling to stay awake as another horde of giant killer tomatoes revolt against humanity, that it won a Silver Spectrum Award for Advertising, recognising excellence in Fantastic Art.
In 2016, the ceremony was held in the prestigious Society of Illustrators building in NYC while award-winning submissions, including Joseph’s poster, were printed in the highly anticipated 23rd Spectrum Annual. See more of Joseph’s illustrations here

 

See more of Joseph’s work here

 

Client

New Zealand 24 Hour Movie Marathon

 

Agency

Press Holdings Media Group

 

Awards

Silver Spectrum Fantastic Art Award

 

Credits

Artwork
Joseph Qiu

 

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