1Cover wanted to promote its travel insurance products by showcasing the wide range of popular destinations, festive seasons and celebrations that it covers. 3D artist Courtney Hopkinson was asked to link these destinations and celebrations visually to 1Cover by incorporating them into the brand’s iconic yellow number one.
After being provided with some initial sketches and a broad list of potential ideas, Courtney’s first step was to see which of the ideas would be most visually impactful and engaging within the shape of the number one.
The chosen ideas included a refreshing cocktail, a mouth-watering easter egg and an incredibly detailed Maori wood carving, for which Courtney undertook considerable research. The ideas were crafted into a range of dynamic visual treatments using Cinema 4D and ZBrush for modelling and Substance Painter for the photo-realistic textures.