100% Pure New Zealand Maps

Yulia Vysotskaya was briefed by agency The Hatchery to create a set of icons, illustrations and maps for Tourism New Zealand’s 100% Pure New Zealand campaign.


Tourism New Zealand is an international marketing agency that markets ‘Destination New Zealand’ to 12 countries around the world through over 160 staff in 15 offices. The maps and icons were created as part of a suite of marketing collateral offered to the travel trade who sell New Zealand by organising familiarisation trips and offering trade training and tools such as training videos, maps and promotional materials.


Yulia created a series of versatile vector icons and images that could be used by Tourism New Zealand across a range of maps, tools and materials. The images are simple and effective; providing the ability to be used at small scale, while clearly indicating an activity, product or landmark of the region.



Tourism New Zealand



The Hatchery



Yulia Vysotskaya


Mbl: +65 9151 5359


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