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June 25, 20180 CommentsVISUAL METAPHORS AND COMMUNICATING IDEAS
Watermark Creative illustrator Simon Shaw shares his love of the concept of the visual narrative and prompts us to think about its problem
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October 23, 2017WATERMARK CREATIVE TAKES HOME SIX NZ BEST AWARDS
Recognising excellence in graphic, spatial, product, interactive and motion design, the New Zealand Best Award gave the Watermark Creative
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September 19, 2017WATERMARK CREATIVE CELEBRATING 26 ILLUSTRIOUS YEARS
When you’ve been in business for 26 years, it’s time to reflect and celebrate an amazing team and our clients who’ve made it possible
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August 23, 2017Pedigree: A Dog’s Story
Knowing where and how to pat your pooch may seem like something that should come naturally...
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August 22, 2017Easy Money
The ‘Easy Money’ campaign is the latest version of the ‘What’s My Number?’ Consumer Switching Fund programme promoting the benefi
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August 22, 2017Peter’s Zombie Icecreams
Being asked by Peters Ice Cream to create two undead characters for their new range of ice blocks ZOMBIE SNOT and ZOMBIE GUTS, had Dave Fol
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August 22, 2017Tasti NZ TVC
Whenever one tread’s into the creative landscape of “Kiwiana”, one does so with a certain degree of tongue & cheek and a dolop of hum
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August 22, 2017Reach for the Stars with Popsicle
Recent research had shown the well-known ice block range Popsicle had lost its ‘cool’ factor with the youth market...
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August 22, 2017Karma Cola at the Best Awards
The best of New Zealand design was celebrated in style on Friday night with the 2013 Best Awards held at the Viaduct Events Centre. Among t
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August 22, 2017Angus the Irritable Bull
Watermark releases one very grumpy bull on the world. Artists, writers and developers shared top billing when it came to creating a high-qu
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August 20, 2017FLOX TAKES FLIGHT
The annual “Rare Taste” series celebrates the arrival of the new vintage of the winery’s signature sauvignon blanc each year.
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August 20, 2017Revitalizing Burgen Bread
Burgen was made in the style of classic European breads, full of grains and flavour hence the name. More than 30 years on Kiwis have reall
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February 2, 20172016 3×3 Illustration Show
This year we've had a best results ever in the prestigious 3x3 Illustration magazine. The 3x3 Illustration show is one of the largest and m
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February 2, 2017IBM – Bringing man and machine together through illustration
Whether you’re ready to embrace a world run by robots and computers or would rather flee to a wild corner of the earth and exist on dew d
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February 2, 2017KidKind
Kidkind is an arts project which is raising money for Child Poverty Action Group, NZ. The project involves 6 artists who have created 6 typ
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November 15, 2016LeasePlan’s ‘Small Fleets’ award winning campaign
Fun, innovative, quirky… not words that usually relate to the world of car leasing – until now...
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November 11, 2016Proud & Punch
According to scientists, our urge for sweet tastes is a biological preference developed in fruit eating primates that was programmed to ens
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September 6, 2016Porridge packaging to tempt even the fussiest fairy tale princess
According to nutrition experts, eating porridge at breakfast can give you enough energy to power through until...
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August 23, 2016ACC Snow Safety Campaign
It’s that time of year when snowboarders and skiers of all talent levels descend on the snowfields. That whiff of crystal clear air to th
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June 25, 2014Unleash your super powers!
When comic book fan Gee was asked to create strips for V’s new KABOOM! canned drink, it was a special moment, he says...