-
May 16, 20220 CommentsThe power of visual metaphors in marketing and advertising
A visual metaphor is like a hook to catch the viewer. It snares your attention via juxtaposition.
-
December 8, 2021A bright future for brands that do social good
Today, doing good is just as important as tasting good
-
October 7, 2021Best Awards 2021: Nothing but the best
Honoured to be nominated with the best, for The Best Awards
-
August 8, 2021Digital storybook teaches cyber safety
An initiative the Watermark Creative team are incredibly proud to have been a part of
-
February 1, 2021Introducing new Watermark Creative artist Lucie Blaževská
We chat with Lucie to find out what inspires her energetic and uplifting graphics
-
November 12, 2020The Game is Changing: Game Change earns Honoree at Webby Awards
It’s fair to say that game enthusiast Shannon Jahnel Lanktree was in her element when illustrating and animating graphics for interactive
-
October 6, 2020Jaime Scott: Fighting the Familiar
Written by Jaime Scott and Emily Wheatley. Jaime Scott is a creative with a passion for character and costume design, illustration, paintin
-
August 24, 2020Game On: Q&A with Shannon Jahnel Lanktree
As a collective, we’re fortunate that we can be really flexible in how we work. This advantage allows us to keep developing our craft no
-
-
July 10, 2020WMC journal wins gold at Pride in Print
Intelligent visual metaphors celebrate creative spirit
-
March 6, 2020Simon Shaw’s artwork featured on 3×3 Illo 2020 cover
Curated directory features only the best of contemporary illustration
-
February 7, 2020Biotech adventure comic by Dave Follett: digital edition
Help! These nanotech-infused plants are rapidly evolving out of control.
-
January 27, 2020David Way honoured to judge at Communication Arts awards
David is excited to be part of a diverse international panel.
-
January 17, 2020WMC artists bring brand values to life
Four WMC artists worked together to craft inspirational imagery for a digital agency
-
September 5, 2019Welcome Zoe Gillett
A versatile creative with a 'natural world meets folktales' style
-
August 19, 2019WMC artist focus Gee Hale
Gee is particular about understanding the key elements of a brief before getting started, and puts a lot of importance on good client commu
-
August 9, 2019David Way to judge at NZ Best Awards
'Being asked to assess the work of my peers...is a real honour'
-
-
July 24, 2019WMC artist focus Shannon Jahnel Lanktree
'Whether it's emotional or physical, if I’ve made people smile, laugh, play or step out of their comfort zone, then I think I’ve done m
-
July 17, 2019Our Auckland office has moved
You can now find us at: Level 4, 23 Victoria Street East, Auckland It’s been fantastic sharing a studio space with fellow creatives at Ro