Loryn Engelsman joins the WMC family

We’d like to introduce you to Watermark Creative’s newest family member, Loryn Engelsman. Loryn is known for her bold, graphic lines and expressive characters, describing her style as ‘fizzing with overly honest humour’.


Growing up in New Zealand’s North Island city of Hamilton, Loryn was inspired by the scratchy illustrations of Quentin Blake and the bold style of street artists Barry McGee and Keith Haring.

We caught up with Loryn as she stood at a safe physical distance in her doorway, and asked her the following questions:

Q: What got you into the creative industry?

Loryn: From a young age I was always creative. All through high school I took every creative subject I could, then when it came to study options it was a no-brainer to jump head-first into something creative. After graduating I was lucky to have some amazing mentors with years of experience in the industry to help me navigate freelancing in the early years.

Q: How would you describe your art?

Loryn: Bold lines, bright colours, expressive characters and plenty of humour.

Q: What are your influences?

Loryn: I try to keep my influences broad. I really like following street photographers on Instagram, vintage advertising illustrations and any of the illustrations that come out of the New York Times! I am also a graphic designer so I follow loads of really interesting designers from around the world.

Q: If you could bring back one artist from the dead, who would it be and why?

Loryn: I’d love to see what Norman Rockwell would paint in 2020!

Q: What’s something that you’re embarrassed you’re so good at?

Loryn: I’m really good at creating an extraordinary amount of layers in each of my working illustration documents.

Favourite projects include editorial work for NZ’s Metro magazine and a fun set of illustrations for local restaurant, Mr Pickles.

Loryn prides herself on her professionalism, aiming to make the process as simple as possible for clients. With a super-powered ‘can-do’ attitude, she zaps complex briefs into finely honed images with powerful communication capabilities.

See more of Loryn’s work in her portfolio