Kidkind is an arts project which is raising money for Child Poverty Action Group, NZ. The project involves 6 artists who have created 6 typographic designs for kids clothing.


Artist and illustrator Beck Wheeler jumped at the opportunity to do her bit to help the kids of Aotearoa New Zealand looking out for each other and standing together against child poverty. Kidkind is about raising awareness and money for child poverty. All proceeds go to Child Poverty Action Group, New Zealand.


The Child Poverty Action Group (CPAG) was formed in 1994 out of deep concern for the rising level of poverty in New Zealand and its effects on children. It has over 2,500 members and supporters across New Zealand including leading academics, doctors, teachers, health workers, community workers and many other people concerned about the poorest children in New Zealand society.