Jo has delivered a considerable volume of work in her illustrative career to date. Fun, playful, human and dynamic are words that characterise her style applied to many familiar household brands.

Always open to challenges, as she says they bring a greater sense of personal achievement, Jo enjoys the entire creative process from briefing to delivery of art especially if she’s able to bring her interpretation to the project without an art director’s heavy hand.


A packaging project for a national honey range stands out as one of her most enjoyable projects. Its controlled graphic watercolour style was clean and bright, the entire range dutifully rendered by hand. Another being the hand rendered typography for the Bendon Brand. When taking a break from her commercial illustration career, Jo loves nothing more than catamaran sailing and anything salted caramel. Ewan McGregor, Judi Dench, Matthew Macfayden, wine and cheese (not all necessarily together) also get a mention as do some of her creative inspirations, Florence Broadhurst, Andy Warhol, Villemot, Oliver Jeffers, sculptor Ben Foster.

Artist: Jo Tronc

Email:  [email protected]

Mobile:  +64 21 479 577


"I just wanted to send you a personal note to say thank you for your beautiful work on this range. Out of all the Coles Brand Rebrands I have worked on across Grocery this is my new favourite and I cannot wait to see these launch in store. Again thank you so much.”

Samantha Alford | Design Manager ~ Coles Brand Pickled Vegetables