A kiwi through and through, Flox aka Hayley King grew up in a small and isolated town called Kaitaia located in the Far North District of New Zealand, at the base of the Aupouri Peninsula. Her storytelling started early.

Around the age of four, Flox would sit down at her Gran’s old typewriter and make little story books – type on the left and felt pen illustrations on the right. Her mother pulls them out every now and again to remind Flox that where there’s a will, there’s a way. She cites artist, sculptor and print maker, Jimmy James Kouratoras as her favourite of the moment and is honoured to have had the opportunity to work with him.


Flox revels in the unknown, embraces fear and gets a buzz coming out the other side with a set of fresh skills and the victorious sense of achievement. New audiences and extreme places bring on the same effect such as travelling to India and dealing with its mandatory assault on the senses. Flox’s gentle and expressive illustrative approach is evident in her role as a mother and her deep connection with humanity. ‘Apocalypse Now’ and romantic comedies make the grade when she is up for a good flick.

Artist: Flox aka Hayley King

Email:  flox@watermarkcreative.co

Telephone:  +64 9 963 4293

Mobile:  +64 21 110 3829


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