Inquisitive and explorative by nature, these qualities have developed Bettina’s interest in the marriage between design and new technology, with a special focus on carefully considered user experiences.

She harbors a strong belief that design plays a vital role in the business landscape, establishing a practice driven by enquiry and design rigour. She’s passionate about building strong partnerships and acknowledge the value of true collaboration in the design process, which has been paramount to the growth of her practice.


Recently, she’s been more involved with start-up companies driven to challenge and improve the way things are done in their respective industries. These projects have utilised her experience in brand creation and development, UX / UI design and comms – helping build systems and design processes for internal design teams.

Creative:  Bettina Way

Email:  [email protected]

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